Behind YOSHY Project stands Yasar — the creative mind whose name evolved organically into YOSHY, a signature that represents connection, trust, and a collaborative, personable approach. Over time, YOSHY has come to embody both the network and the spirit that shape the work: professional, warm, and deeply committed to quality.
With a background in Fashion Design and extensive experience across design, product production, marketing and event development, Yasar brings a rare 360° perspective to every project. Working within established houses such as Acne Studios, Prototypes and Tourist provided not only industry-level craftsmanship and experience but also a profound understanding of how ideas become products or a happening — and how brands grow through clarity and intention.
What began in traditional employment evolved naturally into a freelance career, where increased responsibility and ownership made it possible to see the entire system behind creative production. Understanding how each cog in the process interacts — design, development, production, communication — shaped an ability to oversee and coordinate tasks with precision, align teams efficiently, and guide projects toward cohesive, high-quality results.
Today, YOSHY Project offers a refined blend of services:
Design & Creative Direction: Development of ideas and implementation in visual and material language
Production Support: Planning and implementation of products and events
Styling & Visual Concepts: Hands-on implementation and presentation
The approach is structured yet flexible, bolstered by a curated network of collaborators whose expertise elevates each project. Working with YOSHY Project means engaging in a process defined by clarity, intention, and a commitment to excellence.
YOSHY Project is where aesthetic vision meets operational precision — transforming ideas into refined, tangible outcomes.